
"Percival Cruz, Class 1964
Communication Arts and Publishing
In high school, Percival Cruz was the Juan dela Cruz Awardee, an acknowledgment of his involvement in various academic and extra-curricular activities. He was in the staff of The Chronicler and Tambuli, the corps commander, and poet-orator of the class. He represented the school in many inter-school writing and oratorical competitions.
He went to the University of the Philippines where he finished Master's of Business Administration. He became the senior vice president of Delta Motor Corp. (the Toyota assembler in the Philippines) after which he set up his own advertising company. He was the producer of about 200 telenovelas that were shown on Philippine television from 1981 to 1999.
He won the best play in the Andres Bonifacio centennial literary contest sponsored by the City of Manila with his entry, "Kalupitan ng Nakararami." This play reenacts the sham trial and the prelude to Bonifacio's execution.
As an immigrant living in Los Angeles, California, he has written numerous short stories and published several books that showcase the Tagalog language and Filipino folklores, as well as, the heroism of common Filipinos in the face of contemporary challenges. As a short story writer he goes by the name Percival Campoamor Cruz. His website in the internet is www.tagalogshortstories.net.
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=percival%20campoamor%20cruz
Multi-skilled Percival Campoamor Cruz was influenced by the diversity of interests among his family members. He was born to a family of writers, publishers and business entrepreneurs.
Great grandmothers and grandmothers on both sides owned real estate in Tondo and Cebu. Maternal grandaunt Remedios Lopez was the first woman publisher in the Philippines. She produced illustrious sons Sen. Mariano Cuenco and Archbishop Jose Mariano Cuenco. Contemporary Fil-American fictionist Cecilia Brainard belongs to that side of the family tree. Also on the mother side, aunt Rosa Fojas owned a fleet of calesas and was known as the "Queen of the 'Cocheros'” before the outbreak of World War II. Uncle Raymundo Ocampo owned a fleet of jeepneys in Tondo and easily could have been that era’s "King of Jeepneys".
Father Alberto Segismundo Cruz was a famous short story writer, novelist and poet; and notable multi‐awarded fictionist during the American Occupation. Born in Sta Cruz, Manila, Philippines, he wrote for Bulaklak, Liwayway, Silahis, Kislap, Tagumpay, Aliwan, Balaghari, Ilang‐Ilang ‐ the country's leading weekly magazines during his time. He was the Poet Laureate of the Republic of the Philippines in 1947. He won the Commonwealth literary awards in the 1940s and the Rizal Centennial Literary Awards in 1961. His contemporaries were Amado V. Hernandez , Fausto Galauran, Simeon Mercado, Nemesio Caravana and Liwayway Arceo, among others. He was one of the best 50 writers of the Philippines, according to “Limampung Kuwentong Ginto”, a short story writers’ review edited by Pedrito Reyes .
As a newsman and writer, he was a member of the pre‐war TVT Publication (Taliba‐La Vanguardia‐Tribune). He covered Malacanang, the Philippine Presidential Palace, the Senate and Congress. He contributed countless articles, features, short stories to the newspapers and magazines of his time. He was one of the few prolific writers in both English and Filipino.
Percival’s interests were early on divided between the arts and business. At an early age, he became an apprentice to his father’s writing career. He helped his father type manuscripts manually using Underwood and Olivetti typewriters in vogue during those times (before desktop computers came along).
In elementary (P. Gomez Elementary School, Sta. Cruz, Manila) and high school (Arellano Manila North High School, Sta. Cruz, Manila) teachers noticed early his unusual gift in writing and speaking. He represented his schools in numerous declamation contests, including the then famous “I Speak for Democracy”. He became editor of the school newspapers The Chronicler and Tambuli. In the National Secondary School Press Conference held in Zamboanga in 1963, he won the prize for feature writing in English.
In 1964, his first important literary award came by way of the top prize in the City of Manila-sponsored National Andres Bonifacio Centennial literary contest. Mayor Antonio Villegas awarded him a plaque for writing the best one-act play “Kalupitan ng Nakararami”, a play about the prelude to Philippine liberator Bonifacio’s tragic assassination.
He took up Business Administration in the University of the Philippines (U.P.) and went on to earn a Master’s in Business Administration (MBA). He was in the editorial staff of the Philippine Collegian and The Guilder.He was in the staff of Philippine Collegian editors Oscar Yambao, Tristan Catindig, Manny Yu and Ancheta Tan. He was also in the debating class of Ben Muego, who together with Voltaire Garcia, were awarded as the best university debaters in the world.
Those days in college were restive. The Vietnam War and Marcos’ dictatorial tendencies became causes for student protests. U.P. became the bedrock of activism. Percival was one of the first protesters who was beaten up and taken to jail by the police while participating in a demonstration in front of the U.S. Embassy. He was arrested together with Perfecto Jun Tera, now a poet-in-exile in France. No less than then U.P. president Carlos P. Romulo came to the police station to ask for the release of Percival and Perfecto.
Percival founded the nationalist cultural brotherhood Sanduguang Kayumanggi, then under the advisorship of Prof. Tomas Aguirre and Prof. Jose Endriga. Three of his members, Maria Lorena Barros, Valerio Nofuente, and Jose Parong were killed in battle with Marcos’ soldiers or in mysterious circumstances. Illustrious members who survived the Marcos repression includes now Justice Magdangal de Leon, Geneva-based meteorologist Rodolfo de Guzman, pastors Wilbert Candelaria and Emmanuel Ilagan, U.P. professor Malaya Ronas, lawyers Vic Dimagiba, Wilfredo T. Garcia, Ronnie Reyes, Bobby Hernandez, pharmacologist Dr. Romy Quijano, sleep disorder specialist Dr. Vivien Abad, and many others.
Fresh from college, he became an apprentice to couple Walter and Annabelle Brown, owners of Vulcan Manufacturing.
Then he became an account executive at International Advertising Inc. of Mapalad Lucky Borbon and Gen. Ramon Zosa. He helped service the advertising programs of Radiowealth, reporting to owners Rey and Boy Guevarra, scions of industrialist Domingo M. Guevarra (DMG), and Vice president Ramon Osmena.
He then moved on to Reach, Inc., the house ad agency of industrialist Ricardo Silverio, Sr., who introduced Toyota in the Philippines. He became vice president of this organization and reported directly to Silverio. It was during his term as one of the top ad executives of Reach, Inc. and Delta Motor Corp. (Toyota) that the popular Toyota Basketball Team headed by Robert Jaworski was formed. His term also saw the first broadcast of “Sesame Street” in the Philippines.
Reach, Inc. had as corporate clients, other than Silverio’s group of companies, Al Yuchengco’s Pacific Memorial Plan, Willy Uytengsu’s Alaska Milk, Emerson and Edison Coseteng’s Mariwasa, P.O. Domingo’s Philippine National Bank, and the Dee Brother’s China Bank and Hooven Aluminum.
In 1981, Percival incorporated Ibex International, his own ad agency, and directed the advertising and public relations programs of Philippine Charity Sweepstakes Office. He re-introduced the Soap Box Derby in the Philippines and produced some 200 teledramas telecast over the Philippine’s major TV stations Channels 2, 4, 7, 13, under the following TV show titles - "Sa Paghawi ng Tabing" (“Curtain Call”) hosted and directed by Jaime de la Rosa; "Quiapo", hosted and directed by Eddie Rodriguez; "Hiyas" (“Gems”) hosted by Rio Locsin. He also produced a "Rizal in Dapitan", a 2-hour TV special in collaboration with playwright Alberto Florentino. With the National Museum, he produced “AstroQuiz”, a TV science quiz noon show that featured Eddie Mercado as quizmaster. While managing the ad agency, he was a columnist of the Manila Bulletin under business editor Cornelio de Guzman and wrote the column “Business Travel”. He produced and co-hosted "Pusong Pinoy" with Freddie Garcia, a radio talk show over DWIZ.
His civic activities consisted of serving in the Quezon City Rotary Club District 3780, in which he became vice president and president-nominee. He was the public relations officer of ORAS that was advocating "Filipino Time is On Time", a brainchild of Justices Emilio Gancayco, Rodolfo Palattao, and Narciso Nario. He also served as public relations officer of Lily Nicolas' Manila Bay Breakfast Club and Dean Gloria Santos' and Dr. Angelina Bayan's International Christian Leadership.
From 1994 to 2000, Percival got involved in land development projects. He was in-charge of sales of Geronimo delos Reye’s Gateway Industrial Park in Gen. Trias, Cavite. Intel was one of the companies he brought into the industrial park. He worked with a Saudi investor in Subic, Mohammad bin Al Jaber who received Dick Gordon’s approval to develop Grande Island. In Palawan, he introduced Korean investor Sung Won Choi to then mayor Edward Hagedorn.
Percival immigrated to the U.S. where he now is an author and publisher. He had published “The Human in Man” (author Feodor Cruz), “Taxation in the Philippines” (author Tomas P. Matic, Jr.), and "No Time to Hate" (author Milton Goodwin); "Yamashita's Trucks of Gold" (author Paul Ysmael), "Flavors of the Philippines" (author Anita Sese-Schon). He authored and published short story collections “May Bagwis ang Pag-ibig at Iba Pang Kuwento”, “The Maiden of Ilog-Pasig and Other Stories”, "Ang Tato ni Apo Pule at Iba Pang Kuwento", "Drama Queen and Other Stories", "Ang Kapangyarihan ng Kanyang Pag-ibig at Iba Pang Kuwento", "Si Kumareng Cougar at Iba Pang Kuwento", "Black Widow", "Tatiana Tereshkova Short Stories Collection", He published and co-authored a poem collection “Sariling Parnassus”. These books are being sold through amazon. He wants to provide publishing avenues to Fil-American writers, as well as, make available online to overseas Filipinos books written in Tagalog and English.
Publishing under the name Kaibigan Books, Percival aims to provide Filipino immigrants and overseas workers books and magazines that are educational, cultural and entertaining in nature. Subject-matter of the books and magazines have Philippine or Filipino themes. Children of overseas Filipinos can use the books and magazines to acquaint themselves with the language, culture, history and current state of the Philippines.
Communication Arts and Publishing
In high school, Percival Cruz was the Juan dela Cruz Awardee, an acknowledgment of his involvement in various academic and extra-curricular activities. He was in the staff of The Chronicler and Tambuli, the corps commander, and poet-orator of the class. He represented the school in many inter-school writing and oratorical competitions.
He went to the University of the Philippines where he finished Master's of Business Administration. He became the senior vice president of Delta Motor Corp. (the Toyota assembler in the Philippines) after which he set up his own advertising company. He was the producer of about 200 telenovelas that were shown on Philippine television from 1981 to 1999.
He won the best play in the Andres Bonifacio centennial literary contest sponsored by the City of Manila with his entry, "Kalupitan ng Nakararami." This play reenacts the sham trial and the prelude to Bonifacio's execution.
As an immigrant living in Los Angeles, California, he has written numerous short stories and published several books that showcase the Tagalog language and Filipino folklores, as well as, the heroism of common Filipinos in the face of contemporary challenges. As a short story writer he goes by the name Percival Campoamor Cruz. His website in the internet is www.tagalogshortstories.net.
http://www.amazon.com/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=percival%20campoamor%20cruz
Multi-skilled Percival Campoamor Cruz was influenced by the diversity of interests among his family members. He was born to a family of writers, publishers and business entrepreneurs.
Great grandmothers and grandmothers on both sides owned real estate in Tondo and Cebu. Maternal grandaunt Remedios Lopez was the first woman publisher in the Philippines. She produced illustrious sons Sen. Mariano Cuenco and Archbishop Jose Mariano Cuenco. Contemporary Fil-American fictionist Cecilia Brainard belongs to that side of the family tree. Also on the mother side, aunt Rosa Fojas owned a fleet of calesas and was known as the "Queen of the 'Cocheros'” before the outbreak of World War II. Uncle Raymundo Ocampo owned a fleet of jeepneys in Tondo and easily could have been that era’s "King of Jeepneys".
Father Alberto Segismundo Cruz was a famous short story writer, novelist and poet; and notable multi‐awarded fictionist during the American Occupation. Born in Sta Cruz, Manila, Philippines, he wrote for Bulaklak, Liwayway, Silahis, Kislap, Tagumpay, Aliwan, Balaghari, Ilang‐Ilang ‐ the country's leading weekly magazines during his time. He was the Poet Laureate of the Republic of the Philippines in 1947. He won the Commonwealth literary awards in the 1940s and the Rizal Centennial Literary Awards in 1961. His contemporaries were Amado V. Hernandez , Fausto Galauran, Simeon Mercado, Nemesio Caravana and Liwayway Arceo, among others. He was one of the best 50 writers of the Philippines, according to “Limampung Kuwentong Ginto”, a short story writers’ review edited by Pedrito Reyes .
As a newsman and writer, he was a member of the pre‐war TVT Publication (Taliba‐La Vanguardia‐Tribune). He covered Malacanang, the Philippine Presidential Palace, the Senate and Congress. He contributed countless articles, features, short stories to the newspapers and magazines of his time. He was one of the few prolific writers in both English and Filipino.
Percival’s interests were early on divided between the arts and business. At an early age, he became an apprentice to his father’s writing career. He helped his father type manuscripts manually using Underwood and Olivetti typewriters in vogue during those times (before desktop computers came along).
In elementary (P. Gomez Elementary School, Sta. Cruz, Manila) and high school (Arellano Manila North High School, Sta. Cruz, Manila) teachers noticed early his unusual gift in writing and speaking. He represented his schools in numerous declamation contests, including the then famous “I Speak for Democracy”. He became editor of the school newspapers The Chronicler and Tambuli. In the National Secondary School Press Conference held in Zamboanga in 1963, he won the prize for feature writing in English.
In 1964, his first important literary award came by way of the top prize in the City of Manila-sponsored National Andres Bonifacio Centennial literary contest. Mayor Antonio Villegas awarded him a plaque for writing the best one-act play “Kalupitan ng Nakararami”, a play about the prelude to Philippine liberator Bonifacio’s tragic assassination.
He took up Business Administration in the University of the Philippines (U.P.) and went on to earn a Master’s in Business Administration (MBA). He was in the editorial staff of the Philippine Collegian and The Guilder.He was in the staff of Philippine Collegian editors Oscar Yambao, Tristan Catindig, Manny Yu and Ancheta Tan. He was also in the debating class of Ben Muego, who together with Voltaire Garcia, were awarded as the best university debaters in the world.
Those days in college were restive. The Vietnam War and Marcos’ dictatorial tendencies became causes for student protests. U.P. became the bedrock of activism. Percival was one of the first protesters who was beaten up and taken to jail by the police while participating in a demonstration in front of the U.S. Embassy. He was arrested together with Perfecto Jun Tera, now a poet-in-exile in France. No less than then U.P. president Carlos P. Romulo came to the police station to ask for the release of Percival and Perfecto.
Percival founded the nationalist cultural brotherhood Sanduguang Kayumanggi, then under the advisorship of Prof. Tomas Aguirre and Prof. Jose Endriga. Three of his members, Maria Lorena Barros, Valerio Nofuente, and Jose Parong were killed in battle with Marcos’ soldiers or in mysterious circumstances. Illustrious members who survived the Marcos repression includes now Justice Magdangal de Leon, Geneva-based meteorologist Rodolfo de Guzman, pastors Wilbert Candelaria and Emmanuel Ilagan, U.P. professor Malaya Ronas, lawyers Vic Dimagiba, Wilfredo T. Garcia, Ronnie Reyes, Bobby Hernandez, pharmacologist Dr. Romy Quijano, sleep disorder specialist Dr. Vivien Abad, and many others.
Fresh from college, he became an apprentice to couple Walter and Annabelle Brown, owners of Vulcan Manufacturing.
Then he became an account executive at International Advertising Inc. of Mapalad Lucky Borbon and Gen. Ramon Zosa. He helped service the advertising programs of Radiowealth, reporting to owners Rey and Boy Guevarra, scions of industrialist Domingo M. Guevarra (DMG), and Vice president Ramon Osmena.
He then moved on to Reach, Inc., the house ad agency of industrialist Ricardo Silverio, Sr., who introduced Toyota in the Philippines. He became vice president of this organization and reported directly to Silverio. It was during his term as one of the top ad executives of Reach, Inc. and Delta Motor Corp. (Toyota) that the popular Toyota Basketball Team headed by Robert Jaworski was formed. His term also saw the first broadcast of “Sesame Street” in the Philippines.
Reach, Inc. had as corporate clients, other than Silverio’s group of companies, Al Yuchengco’s Pacific Memorial Plan, Willy Uytengsu’s Alaska Milk, Emerson and Edison Coseteng’s Mariwasa, P.O. Domingo’s Philippine National Bank, and the Dee Brother’s China Bank and Hooven Aluminum.
In 1981, Percival incorporated Ibex International, his own ad agency, and directed the advertising and public relations programs of Philippine Charity Sweepstakes Office. He re-introduced the Soap Box Derby in the Philippines and produced some 200 teledramas telecast over the Philippine’s major TV stations Channels 2, 4, 7, 13, under the following TV show titles - "Sa Paghawi ng Tabing" (“Curtain Call”) hosted and directed by Jaime de la Rosa; "Quiapo", hosted and directed by Eddie Rodriguez; "Hiyas" (“Gems”) hosted by Rio Locsin. He also produced a "Rizal in Dapitan", a 2-hour TV special in collaboration with playwright Alberto Florentino. With the National Museum, he produced “AstroQuiz”, a TV science quiz noon show that featured Eddie Mercado as quizmaster. While managing the ad agency, he was a columnist of the Manila Bulletin under business editor Cornelio de Guzman and wrote the column “Business Travel”. He produced and co-hosted "Pusong Pinoy" with Freddie Garcia, a radio talk show over DWIZ.
His civic activities consisted of serving in the Quezon City Rotary Club District 3780, in which he became vice president and president-nominee. He was the public relations officer of ORAS that was advocating "Filipino Time is On Time", a brainchild of Justices Emilio Gancayco, Rodolfo Palattao, and Narciso Nario. He also served as public relations officer of Lily Nicolas' Manila Bay Breakfast Club and Dean Gloria Santos' and Dr. Angelina Bayan's International Christian Leadership.
From 1994 to 2000, Percival got involved in land development projects. He was in-charge of sales of Geronimo delos Reye’s Gateway Industrial Park in Gen. Trias, Cavite. Intel was one of the companies he brought into the industrial park. He worked with a Saudi investor in Subic, Mohammad bin Al Jaber who received Dick Gordon’s approval to develop Grande Island. In Palawan, he introduced Korean investor Sung Won Choi to then mayor Edward Hagedorn.
Percival immigrated to the U.S. where he now is an author and publisher. He had published “The Human in Man” (author Feodor Cruz), “Taxation in the Philippines” (author Tomas P. Matic, Jr.), and "No Time to Hate" (author Milton Goodwin); "Yamashita's Trucks of Gold" (author Paul Ysmael), "Flavors of the Philippines" (author Anita Sese-Schon). He authored and published short story collections “May Bagwis ang Pag-ibig at Iba Pang Kuwento”, “The Maiden of Ilog-Pasig and Other Stories”, "Ang Tato ni Apo Pule at Iba Pang Kuwento", "Drama Queen and Other Stories", "Ang Kapangyarihan ng Kanyang Pag-ibig at Iba Pang Kuwento", "Si Kumareng Cougar at Iba Pang Kuwento", "Black Widow", "Tatiana Tereshkova Short Stories Collection", He published and co-authored a poem collection “Sariling Parnassus”. These books are being sold through amazon. He wants to provide publishing avenues to Fil-American writers, as well as, make available online to overseas Filipinos books written in Tagalog and English.
Publishing under the name Kaibigan Books, Percival aims to provide Filipino immigrants and overseas workers books and magazines that are educational, cultural and entertaining in nature. Subject-matter of the books and magazines have Philippine or Filipino themes. Children of overseas Filipinos can use the books and magazines to acquaint themselves with the language, culture, history and current state of the Philippines.